Mega-menu rapid prototyping and testing boosts task performance
Neo Insight has extensive experience designing mega menus with public and corporate clients. We’ve shared our learning in previous articles about mega menu design and the big improvements in task...
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Supporting top tasks: Learn from the Universities!
We explore examples of how some higher education websites support their top tasks, with approaches that other web managers can learn from. We and our Customer Carewords partners have worked on 24...
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Strategic objectives for your intranet
It is critical to manage the user experience of the website your employees use daily. You may know it as your intranet, employee portal, internal wiki, etc. But the fundamental challenges remain: to...
View ArticleTwo great online recruiting techniques
In this article, we’ll describe two creative techniques that generate a wonderful range of usability testing participants and still meet Canadian requirements to store survey data on data servers in...
View ArticleMobile websites must die – Manage one website with responsive and adaptive...
We often hear clients say they need a mobile website and strategy. But building and maintaining a mobile-specific website is making less and less sense for several reasons: Mobile includes an...
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Webinar: Improving Cisco Support Website Using Task Performance Indicator
(This webinar occurred March 5, 2014) DOWNLOAD SLIDES (PDF: 3 MB) DOWNLOAD VIDEO (WMV: 129 MB: 1 hour) The Cisco Support website has millions of pages and millions of visitors every month. It is a...
View ArticleIA Summit 2014 Twist Your Tools
At IA Summit 2014 in March, Neo Insight’s Lisa Fast presented about creative approaches to Information Architecture. This interactive session covered a range of ways to use online tools to address...
View ArticleWebinar: What do employees want to do in the digital workplace?
DOWNLOAD SLIDES (PPT: 6 MB) DOWNLOAD VIDEO (WMV: 50MB: 49 minutes) (This webinar occurred April 16th, 2014) Discover the common patterns of tasks that employees expect to be able to do in the digital...
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Why and when to be confident about Treejack usability testing
When choosing online research tools, it helps to have confidence that the data produced by the tool will do a reasonable job of predicting what will be found using moderated usability testing — the...
View Article4 absolute requirements for great service design
Service design is becoming a key organizational competence for business success in the Digital Age. Let’s look at a real-life service experience and see what we can learn about absolute requirements...
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How to select a Wireframing or Prototyping tool
On LinkedIn and similar virtual gatherings of user experience designers I am often struck by questions like, “What is the best wireframing/prototyping tool?” which are typically followed by replies in...
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Primed by Ads – Why Stock Photos Can Hurt Conversions
For many years, Jakob Nielsen has listed ”Anything that looks like an ad” as one of the top 10 mistakes in web design. But he and others aware of ‘Banner Blindness’ might be surprised by the...
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Asking for Formatting is Asking for Trouble
It’s time to finally stop requiring users to format numbers in online forms. Front-end developers need to put in the extra effort to accept any format or provide masks instead of displaying error...
View Article3 Top Tasks for “Online” Future Students: Cost, financial aid, affordability
Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the first of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In a recent top...
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On the Trump/Pence media survey, ‘Dark Patterns’, UX and ethics
Warning: this article contains strong personal and professional opinion, plus some survey design talk! The Trump Make America Great Again Committee has a ‘Mainstream Media Accountability Survey’ at:...
View ArticleTop Tasks for “Online” Future Students: Tasks of Least Interest
Guest blog by Bob Johnson, Higher Education Marketing Consultant This blog – the second of two from Bob – summarizes results from a recent ‘Top Task Identification’ research activity. In my first...
View ArticlePotential Online students have significantly different top tasks
Potential Online students: Top Task survey We recently carried out a Top Task Identification project for a College with our partner Bob Johnson, surveying visitors for their top tasks on the College...
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Strategic objectives for your intranet
It is critical to manage the user experience of the website your employees use daily. You may know it as your intranet, employee portal, internal wiki, etc. But the fundamental challenges remain: to...
View ArticleParadox of Choice: Too much spoils a task
Choice is good, but too many choices is not. People quickly compare and choose from a few well-constructed links, but get frustrated and rapidly abandon pages with an over abundance of poorly...
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Sample Size and the Challenge of Trivial Problems
The question of the minimum number of participants you need in a usability study regularly comes up, and there are lots of resources that answer it (e.g. https://measuringu.com). What these sites do...
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